There room a couple of achievements of which ns am many proud, and also getting a story featured ~ above Brian Williams’ NBC Nightly News is one of them. I assumed I’d share how it every went down, since you could like to gain a story ~ above NBC, too.

You are watching: How to get a story on the today show

It wasn’t as basic as I assumed it must be. We had a an excellent story to tell….. That should be enough, right? Not even close.

My experience has actually revealed the hard fact that the news us watch top top television has gone with a multitude of steps and alterations prior to hand, making that “news worthy”.

While the optimist in me desire this to be different, knowing this process has helped me greatly with clients to form their message and also deliver the in a method that beginning conversation and also builds their virtual reputation. You might not prefer the manipulation the facts, yet you are simply as much a part of the equation. Ultimately, ratings recognize what gets supported on TV, and juicy stories get told an ext often than vague boring ones. Sorry.

Here room the actions to gaining a story spanned on national news:

1. Start with having a story to tell and don’t be fear to encourage the drama.

Of course, be able to speak around facts, figures, values… yet shape these around the juicy parts and also don’t shy far from the spice. In our case, a little group the inspired civilization produced a fundraising event that took place in 16 countries about the world on one day. The people involved had heroic stories, some tragic and many inspirational past measure. Be ready to highlight the dramatic elements…. So the the worths will see the light of day.

2. Know how to pitch a story.

News establishments have many levels of approval for getting a story in reality broadcast. The human you key will have to pitch come the human being who will have to pitch come the decision maker. Therefore, you far better deliver an remarkable pitch that can be retold perfectly. Know just how to to mark the key elements you want to stay attached to the story.

3. Do friends, not contacts.

It’s a tiny world, and I’m no talking around bullshitting your method to a contact. I’m saying, open your heart and also make genuine friends with people you want to do organization with, including that human being you track under to provide your news key to. Do friends with the combine Producer (titles typical everything and also nothing) that will be making the early stage pitch.

4. Make the producer’s task easy.

After the pitch come filming logistics, which costs a news organization a many money… or much less money. Guess: v which story are an ext apt to obtain told? In ours case, with an international event, it was straightforward to indicate using local NBC affiliate camera guys who might cut the production budget plan substantially. Ns arranged because that every essential facet to be in one place and also made sure my call knew that. YES to be my center name.

5. Control the story.

Be ready to control the story from the shadows… meaning, make certain the camera films what you want to say…. Prep her people, offer talking points, make sure world are precisely where you desire them to be. Don’t risk another story acquiring told, or an additional topic pulling focus from your key points for her client.

6. Don’t make the producer have to do any type of research.

Once the film crew has left, it’s pretty lot out of your hands. Fingers crossed, girlfriend wait come hear if it will certainly actually fit into a news program… In the meantime, due to the fact that you space friendly v your contact, administer helpful information- facts, figures, that will aid fill in the gaps of your story. Massage it through until you have done everything you can!

7. If you are lucky enough to view the end result through come fruition, know it wasn’t luck at all.

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You’ve gained talent, mine friend, and also THAT is how news gets made. Following step, is to develop a juicy kind of share-able content…. Choose this video clip below that ns trimmed and edited.

Here’s ours story about our crucial fundraising occasion that do it to air on Brian William’s NBC Nightly News. Girlfriend won’t watch me much…. I’m running roughly behind the camera!