Neymar"s signature and Lewandowski"s most likely signature are downsizing the photo of PUMA, a brand the for years has actually reconsted adidas and Nike and that, instead, is currently closing the space that separated it from those brands. Additionally through a occupational on meshes. PUMA has actually in fact established important tandem in football: it has been sponsors that Manchester City, Milan and Borussia Dortmund for three seasons, the trio that along with Valencia, Marseille, Palmerias and Deportivo Guadalajara constitute the first level the PUMA"s partnerships.

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The footyheadlines website has actually designed the pyramid that sponsorships of PUMA split into sponsorship levels: the 91 teams (not national teams) of the brand space grouped follow to the type of contract signed through PUMA. Favor Nike and adidas, PUMA does no make personalized sports material for everyone, and some clubs have actually customized uniforms native the an initial to the third, with off-the-pitch collections and also in some situations with fourth jerseys. PUMA divides relations with that is teams right into three categories: Premium, traditional and third Party clubs.


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PUMA Premium Clubs have a total and also exclusive agreement. The brand provides them through personalized kits, organizes occasions in partnership, shoots and also completes the relationship with collaborations that go beyond the field: because that these teams, PUMA also creates leisurewear product and specialized items. The couple of clubs that make up this elite additionally have a more lucrative contract, such as Borussia Dortmund. The German club has actually an exclusive collaboration contract with PUMA because that 250 million euros transparent the expression of the eight-year agreement (from the 2019/2020 season come the 2027/2028 season). Milan receive 20 million a year native the German brand, while the Citizens are the ones with the many exosus contract that all: 65 million per season for 10 years.

The Premium group is perfect with Olympique Marseille and Valencia in Europe and Palmeiras (Brazil) and Deportivo Guadalajara (Mexico) in southern America. Uneven Nike and also adidas, PUMA also has elitist agreements with clubs in main and southern America.


Under the 7 Premium clubs space the standard ones. These teams have actually the an initial and 2nd custom designed kit and additionally custom training kits (k-way, sweatshirts, t-shirts), yet they have lower economic recognition and do not have actually the custom style for off-the-pitch outfits. It includes the dutch PSV - that joined PUMA because that the very first time this season -, the Germans of Borussia Monchengladbach, the French that Rennes, the Czechs of Slavia Prague, the Argentines that IndependienteClub and the mexicans of Monterrey. This teams have actually the first and second custom designed kits and also custom training product (k-way, sweatshirts, t-shirts). It also includes a variety of other clubs around the world, including Newcastle (Premier League), Krasnodar (Russian Prem"er Liga), Groningen (Eredivisie), Melbourne City F.C. (A-League), Malmoe (Allsvenskan).

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The third and last group is the 3rd Party, that is, the one in i m sorry the clubs have actually a direct relationship through PUMA and have a an initial jersey made through an original design, yet in the contract there space no various other special gives or remarkable wages. There room some English second department clubs such together Wigan, Oxford, Barnsley, Blackpool, a Premier organization club - West Bromwich Albion -, the Germans from Holfstein. At the bottom that the pyramid over there are plenty of other groups for i beg your pardon PUMA offers only the logo, through a revolution design and also without contracts or customizations: together for various other brands, the is the clubs that ask because that the PUMA shirt.


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