Whether you desire to price a quick question, direct prospects to a landing page, or just examine in through a client, happen a friendly face into the inbox is a no-brainer.

Video emails have higher open rates and also are an ext likely to acquire a an answer than your text-based counterparts. In fact lasignoralaura.com customers acquire on median 70% open rates and just under 50% click-through rates on their video clip emails - exactly how is the for engagement!?

Which brings united state to this question—how carry out you email a video? must you send the totality thing through embedding the video? Or take viewers come a 2nd location?

The answer is—it depends. Dimension comes right into play, here. As does context. Save reading, and we"ll guide you through.

You are watching: How to send a short video by email


Option #1: Send a video through email utilizing lasignoralaura.com

With lasignoralaura.com you have the right to record and share video through email instantly.

You"ll include your customer"s email right into lasignoralaura.com, record your video clip on our straightforward web or mobile app, and send that out. At sight simple!

Here’s an instance from one of our customers, showing exactly how your video would appear in your recipient"s email inbox:

*

When the recipient clicks your video thumbnail they come at your video landing web page where they watch your video.

This video landing page have the right to be customised v your own branding and also call-to-action, i beg your pardon is handy if you want the recipient to take it an action, choose booking a contact with you. Here"s an example video sent with lasignoralaura.com, mutual by among our customers (click to clock it):

*

The cool thing Alex does here is that he web links a his much shorter welcome video email to another source that will certainly be super valuable for his customer. The way, the customer it s okay a delightful personal message, which build trust through him and also his team, and they get inspired to go and also read every the necessary info he put together.

Compared come a standard text based email, the suffer so much an ext engaging, and also the possibility of Alex"s new customer sticking through his product is way higher. That"s why style Pickle have actually sent over 12,000 video emails with lasignoralaura.com, through an 85% open up rate - and that contains cold prospecting emails!

*

TOP TIP:

If you"re sending out a video through a platform favor lasignoralaura.com, you"ll have actually the advantage of being able to monitor things prefer opens, views and clicks, and also replies. Meaning, you deserve to track the results of your video clip outreach efforts from email to the allude where castle drop turn off or convert.

*


Option #2: email a video with a link

Okay, this is probably the easiest way to include a video to one email, rod a connect in the human body of the email, include copy, and send. What you"ll desire to consider first is your relationship with the recipient.

For example, if you"re sending this come a prospect or as part of a cold outreach effort, people might not trust girlfriend to take them to a 2nd location. That"s why we"d constantly recommend including a thumbnail to your email that shows your face. This way your recipient is much much more likely come click.

For this girlfriend can quickly use a cost-free screen or webcam recorder. lasignoralaura.com has a totally free Chrome based screen recorder that provides you HD recording as standard, unlimited videos, and also unlimited video length. You can upgrade if you desire to include branding and CTAs come your display recordings.

Just download the Chrome extension, document your webcam or display screen recording, and then take the link only, or the link and also thumbnail and also drop it into your present email.

*

*

If you need a non-Chrome screen recorder there"s a list of the best ones here.


Option #3: email a video via a clickable thumbnail

If you"re not sending a an individual video taped via webcam, or display screen recorder, among the ideal ways to send a video through email is to incorporate a linkable thumbnail in the email. Simply drop in your thumbnail and embed a connect to your video behind it.

You"ll need a photo editing and enhancing tool for this. Photoshop works great, yet other alternatives like Canva and Adobe Spark have the right to work here, too. Photoshop is yes, really only essential if you"re planning on adding branded graphic to her thumbnail image.

Source

The basic 3-step process is together follows:

Take a screenshot of her video. For ideal results, we recommend picking a shooting that shows a smiling confront or provides users a feeling of what come expect when they open up it up.Add a graphic the looks choose a beat button.Insert the image in the human body of the email. Then, add a connect to the image that bring away the user to the hosting platform—that can be a video landing page, Vimeo, YouTube, or an additional solution.

Should you GIF Instead?

If you desire to kick points up a notch, use the same technique with an animated GIF. Head end to our aid section come see exactly how to develop GIFs come go with your lasignoralaura.coms. The movement will capture viewers" attention and assist you stand out in the inbox.


Option #4: Embed a video directly into your email

Many have actually wondered just how to embed a video in Gmail for years—is that also possible? deserve to you also embed a video clip directly right into your email?

The prize is yes...and no.

No email client guarantees that video clip will play straight inside the email and big email providers favor Gmail and also Outlook won’t even enable you come embed video clip in email.

According to email on Acid, there"s limited support for HTML5 video, despite Apple and Samsung clients perform play embedded videos—and those clients represent around half of the industry share.

Source

Other clients like Outlook or Gmail market fallback images—or an image of the video clip instead.

If you want to embed YouTube video clip in email, that is possible, however the caveat is that it just works for YouTube videos sent out to Gmail users.

Source

Unfortunately, you can"t guarantee that all of your contacts are Gmail users, which method that embed video in Gmail will only work in rarely cases. This is specifically true if you work in the B2B space, as many email addresses will have branded domains. Meaning, you can"t tell whether you space embedding video in Outlook email or a Gmail email or an email to one more mail provider.


Watch how: 2 minute video walkthrough

We put together a comfortable 2 minute video clip showing your precisely how to send video through email. You deserve to watch that here:


TIP: just how do you get people to click your video clip email?

Here space a few things to think about before sending out your video clip out into the world:

Make it clear There"s a video clip Inside

If you"re sending out a video, just say so. The an easy act of including the word video clip can rise open rates by 19%. We"ve watched this firsthand, too. Our top-performing lasignoralaura.com videos included video in the subject line—and plenty of of them to be pretty simple. Because that example, among our large winners was "I made you a video."

Spend Time on topic Lines*

Convince and Convert discovered that nearly 70% of email recipients decide that an e-mail is spam based on the title alone. Stop this fate by make the subject line clear and descriptive. The target isn"t a bait and also switch approach, so once in doubt, pick clarity end being clever (hopefully you can do both).

Send the video that best Suits the Situation

Not every videos are created equal.

Before you start sending out users video clip emails, make certain that the video clip you send aligns through the buyer"s journey. You"ll also want come personalize the content based upon the data you have actually including purchase history, the information listed in a command generation form, etc. If nothing else, at least use the person"s name to warm things up.

See more: How To Not Have A Panic Attack When Smoking Weed, How To Deal With Cannabis

Is the an arrival or a follow-up? store things light and also opt for a one-on-one video.

Consider linking the end to a landing page where users have the right to watch the video and take activity at the very same time. Here’s another example indigenous the team at architecture Pickle the shows how to absolutely pond cold prospecting with email!

*


Try lasignoralaura.com free

Sending videos out v email is a an excellent way to increase engagement and also build relationships right from the inbox.lasignoralaura.com users have the right to email videos from their account, no messing v YouTube or Photoshop required.