From a company perspective, the niche of social media is just one of the many promising markets. The course, this segment is densely inhabited with dominant players, however the rapid development of an innovation is continually opened up new opportunities for the present of brand-new ideas.

You are watching: How to start a social media platform

The first social media site goes back to the 1970s, earlier when the university of Illinois has occurred the PLATO System, which had such functions as digital forums, bulletin boards, instant messaging, and many various other features.


Fast forward to 2019, we have actually thousands of social media communication to pick from (with crucial leaders like Facebook or Twitter). Follow to application Annie Report society Media Network 2019 Statistics, the social media platform statistics 2019 present the complying with leaders in various countries:

WhatsApp MessengerSnapchatWhatsApp MessengerSnapchatWhatsApp Messenger
SnapchatFacebookSnapchatWhatsApp MessengerSnapchat
FacebookFacebook MessengerFacebookFacebookFacebook
Facebook MessengerPinterestFacebook MessengerFacebook MessengerFacebook Messenger

When developing social media, it is necessary to know that having a mobile application is a prerequisite for a successful project. Also, once we talk around the costs, you have to keep in psychic thatmost that the time and also cost are pertained to the backend (what happens in the shadows and also makes the app/web job work).

Social networks app development can be listed from scratch or as an add-on come the existing internet version. At The application Solutions, we have the right to work v either option, due to the fact that we have actually experience v coming right into the development procedure at any project lifecycle stage.

Check out the infographic to uncover out exactly how much does social media app advance cost(basic functionality and one communication - Android or iOS):


How to produce a social Media App

1. Connecting with existing society media networks

The fewer procedures separate the user native the full-fledged communication with one application, the better. Lock have currently left their details in a ton of various other social media apps; over there is no need to force them to perform it again. The is better to cut down the way to the brand-new experience come one button “Connect with” or "Login using" among the existing apps.

2. Methods for self-expression

Every user wants to feeling unique and to display the civilization how creative, extraordinary, and also outside-the-box that is. Social media application should encompass some attributes that can aid with this like tailoring profile pictures, backgrounds, nicknames, etc.

3. Creating a network

Any society media provides sense for the user only if there space his girlfriend or exciting people. Therefore, social media app developersshould work through the perfect algorithm of girlfriend graph and the mechanism that lets to invite friends with one click.

4. Arranging the newsfeed

Nearly every society network calls for news feeds. Content is the king, and rightly so. Users generate an huge amount that data themselves: check-ins, statuses, video, audio, and photo uploads. Even more, they share who else"s content. It provides it feasible to assert themselves and express their opinion (which is one of the services of social media - you deserve to make yourself be heard.)

When we begin to develop a social media application for Android and iOS, us take this right into account and offer the arranging the news feed that best fits the specificity that the social media app.


5. Communication with various other services

To offer your customers a far better user experience connecting with the platform, you have to create a device for integrating existing services right into your network. This way, individuals don"t have to choose amongst numerous services due to the fact that they are currently interconnected. Speak of third-party services, we are referring to:

Discussion forums

Communities, forums, Q&A-services are several of the very first forms of society media. Modern-day representatives of this kind include Quora, Reddit, and Digg. At the core mechanics the the interaction in between users is the need for expertise sharing.

Social publishing platforms

This type of social media business related to blogging and also micro-blogging platforms where customers create and publish text and media content. These include such renowned platforms as Twitter, Medium, and Tumblr.

Bookmarking sites

StumbleUpon, Pinterest, Flipboard are solutions where the user collects the content in the an individual library, which can be complied with by various other members of the community. Typically, these social media examine interests come offer much more relevant content.

Interest-based networks

The most attractive chance that provides social networks is to find like-minded human being with similar interests. Because that example, Last.FM is a network because that music lovers, Goodreads is for lover of literature.

It should additionally be taken into consideration the option of completely your organization in all existing networks therefore that publications of individuals in her social media application could be cross-posted to various other social networks. The will carry a user`s girlfriend to your social network.

6. Personal communication

No matter just how thrilling is the endure of windy user interaction, over there are always things that should be questioned privately. Social networking apps should contain built-in services for secure private communication. This way, your users will no go come third-party resources and will spend much more time on your application. Check out our short article to recognize why data privacy matters.

So you have an app idea, you have actually an expertise of the essentials of the app. What’s next? how to make a social media app? We proceed to the direct development of applications.

The app Solutions is a social media app development company that sticks to native application development. It allows us to obtain a higher performance that the new social application on Android and iOS, guarantee a better UI/UX, and gives full accessibility to the built-in services that the mobile device.

Secondly, as soon as working on such a large-scale project, our society media app developers sell to start with the MVP or minimum viable product. MVP is a product with a minimum core collection of functionality that easily lets come send the product to the sector to check the idea. This method helps come announce the product rapidly, while substantially saving time and money. Once validation is finished, we start to finalize the product: include features, and design, enhance UI/UX. After ~ this, the applications is available in the market for an additional cycle of validation and also testing.

MVP plan Stages the Development


Five steps of social Media applications Development

At the application Solutions, our experienced team us have adopted a workflow that makes the most sense native the technical and organization points that view and also we monitor these an essential phases in producing a effective social media app.

Step 1. Developing a strategy for your social media

At this stage, us thoroughly examine the idea and also the vain field, analyze the requirements, draw up a portrait that the target audience, and establish the crucial performance signs that room to be achieved. Every this help to find a distinctive niche while developing a social media application for mobile.

Step 2. Designthe society networkApp"s workflow

The style itself consists of numerous steps:


Very quick simple outlines that future applications. They help assess the future reasonable of the project, the variety of screens, and the interaction in between them.


It is just one of the most vital steps that a design procedure as it helps the advancement team come visualize the skeletal structure of social media applications. It gives a structured see of the app and the experience that will obtain the end-user.


A produced prototype is a working design of a future application. It provides both because that the customer and for developers a better understanding that the product. The is much simpler to edit an idea and bring transforms to it before the coding procedure is started.

Design app Skins

At this stage, we convert wireframes in the social application design. Us are carefully studying present solutions, watching the recent trends, and also elaborating UI/UX to carry out the finest of feasible solutions.

Step 3. Advancement & quality Assurance for iOS and also Android

The advancement and design processes commonly run with each other in the life bike of a society media mobile app. Once the prototyping of the application is done, we develop its back-end by setup up servers, databases, APIs, and working the end perfect storage solutions.

We deliver a product that meets all technical requirements, user guidelines, and platform standards. Ours iOS and also Android designers recommend our clients native social media app development to get far better performance of the application.

(You can calculate thedevelopment cost online utilizing our expense calculator.)

At every stage of development, we administer manual and also automatic experimentation of every part of the program and their correct communication in the program. (By the way, experimentation is not simply done come make sure the developer didn"t write any type of errors right into the code, but to check the UX the the project.)

Related reading:

Case Study: video Streaming app Proof that Concept

How to produce a community App

Step 4. Posting & Marketing the App

Our skilled team also ensures the process of publishing, creates all promotional materials consisting of screens, video guides, and an effective description of the application. Every this help social apps because that businesses come stand the end at the apologize Store and Google pat Market.

Also, about marketing. Once you come up v an idea because that a mobile app or a web project, remember that the breakthrough costs are just a part of the task cost. Girlfriend should also take into account basic marketing needs and also costs. What method to pick in fostering your own app is approximately you, however don"t simply start thinking around it ~ your app is in the application store. Don"t forget to monitor quantitative metrics because that the application, i m sorry is crucial for her success in the society media market.

Step 5.Maintenance & Support

After the project is exit to the applications markets, us ensure ours clients through all types of support and updates implementation.

Quantitative Metrics for Social Media Application

For business analysis of society media mobile app, we extremely recommend difficult to the metrics that give tracking engagement and assist to do actionable solutions.

We deserve to divide them into 5 groups: financial, user, acquisition, sales, and marketing. Relying on the type and objective of the application, over there is always a unique variety of instruments. But here room some necessary ones:

Acquisition: CPI & CAC

Cost per Install (CPI) is calculated by tracking installs of users that come from advertising. That is counted by separating advertising prices by the number of application installs.

Customer Acquisition price (CAC) is the amount of the total amount of every marketing initiatives that are essential to tempt a client. It is one of the determining determinants that display if the agency has a viable service model. This indicator of organization scaling possibilities.

User activation

Active users in comparison to downloads. Activation actions/parameters are customized for each app.

User Retention and also Churn rate

User retention is measured as a relationship of individuals who returned to the app based top top the day of their very first visit. If the new update is released, it is vital to inspect if retention has changed, because it help to find out what is working and also what is not in the brand-new version.

The churn rate shows the variety of customers who have actually stopped utilizing the social media mobile app. The less it shows, the better.

User engagement

User engagement is a number of target action that room taken in the app. Among them are Session Length and Interval.

The first one reflects the time in between the user who gone into the application and left it, the 2nd demonstrates the time between two sessions.


It is quantitative evidence of the market demand for the product. In various other words, it reflects patterns of the month-to-month development of users.

Burn rate

The amount of money the mobile application is consuming (burning) every month favor server costs, marketing, staff, etc. It shows a number of the vital resources in ~ the disposal the is compelled to setup further growth and fundraising.

See more: Learn How To Transfer Text Message From Iphone To Computer Free

How to make a society Media App

Social media app development is no basic task. Yet we do believe that great ideas, ours experience, and also a strong professional team of social media devices are enough to create a successful project that would certainly reach your company goals and bring truly loyal users. This is the answer to the question: "How to produce a society media app?".