As Facebook continues to tinker v its layout and services to spur much more interactions and also engagement, it seems that not also the most renowned or oldest attributes are spared. In the many recent development, it looks choose Facebook has actually quietly gotten rid of the Ticker, package that supplied to appear to the best of her News feed to summarize what all her friends have actually been liking, commenting on, and generally law on the social network.

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The removal has actually come after numerous weeks of civilization reporting the feature suddenly disappearing for them. At some time in the last week, ~ above a subject in Facebook’s aid Community started by among those users, a verified member of the Facebook help team merely announced that “This function is no longer available.” The concern has also now to be closed to additional comments.

It’s no clear why Facebook determined to axe the Ticker. We have actually contacted the company to check out if the can define more.

Generally, facebook is no stranger come killing turn off features that are either no being used, or room not proceeding in the method it had anticipated, or to bring more focus on other features.

I’m guessing that the removal can be under to a combination of all three of those: tiny in the means of click-throughs to articles from the Ticker (did you notification it missing?); some general unease end the voyeuristic facet of quietly watching what others are doing top top the site; and on peak of that, a push from facebook to throw a little much more promotional power to other engagement efforts.

Currently, my best column functions a carousel of girlfriend who are posting stories (Facebook’s newish Snapchat-esque ephemeral picture and video clip montages). Under that are some prompts to update Pages that ns am affiliated with; upcoming events; trending topics; and also ads.

If it’s gone for good, the Ticker is among the an ext legacy functions to gain the chop in ~ Facebook.

The Ticker was very first launched in 2011, come coincide v Facebook introducing an algorithmic News Feed. Instead of reflecting you your friends’ most recent posts and also interactions in the News Feed, facebook surfaced posts that that deemed much more relevant or exciting to you, and also posts that were currently getting a lot of traction. Therefore the target of the Ticker to be to match this by providing you a time-based summary of all activity to help you store tabs on every little thing if you want to anyway, and use those cautions as jumping-in points come start interacting yourself.

The Ticker, however, was not without controversy — part had called it the “creeper feed” when it first launched due to the fact that of just how it let you quietly store tabs ~ above what world in your network were doing on the site. Facebook itself seems to have taken into consideration removing the before, but it never actually did. (Facebook instead created an choice to mute it, or rotate it on; that alternative is now additionally gone.)

Facebook more recently has actually been attempting a fairly fundamental shift, relocating from its initial core premise that connecting friends, to currently positioning itself as a location for info about more than simply your friends. (It even readjusted its mission statement, indigenous “making the world more open and also connected,” come “give people the strength to construct community and bring the people closer together.”)

Facebook has actually long to be chipping far at Google’s and also primary media outlets’ place as a purveyor the information, turning into the world’s best platform for aggregating and distributing news. But with a lot of of controversy over how much fake news is mutual on the site, and how that might have influenced major political occasions like the EU referendum in the UK and the critical US general election, facebook is using its brand-new mission statement to spearhead a more proactive stance around how and what news and also other info gets common on that platform.

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And that, in ~ last, might be the other reason why the Ticker is no more: it was, in a way, a throwback come Old Facebook. Yet it’s no just around Facebook’s new positioning; offering a way to keep tabs on your friends may not really be how human being use or see Facebook’s function today.